Identify your ideal client to sell more

Last week we shared with you 3 strategies to improve your eCommerce speed to help you gain success and improve your reputation within your sector or market. However, not everything can rely on technology, you also have to develop a strategy to attract the ideal customers for your company. 

 

In this article, our team will provide you some ways to identify your ideal client. An important thing we’d like to emphasize is that you can tailor your marketing strategies and messages to enhance this type of customer approach to your brand.

 

So, whether you're an entrepreneur looking to refine your target market or a startup seeking to establish a foothold in your industry, this article aims to provide actionable insights and practical guidance to help you identify and connect more effectively with your ideal clients. 

 

Everything about the buyer's persona

 

A buyer persona serves as a representation of your ideal customer. It is created based on real data and insights gathered through market research and analysis. In other words, it encapsulates the traits, behaviors, and preferences shared by a segment of your target audience. 

 

This way, you can have a more comprehensive understanding of your target audience beyond simple demographics. With a specialized marketing team, you can transform the interests of the people most likely to engage with your brand into information that allows your businesses to tailor their products, services, and messaging to resonate with their specific needs and desires.

Factors to start designing your ideal customer

Before sharing our 7-step guide for determining your ideal client, there are a few factors you should consider, especially if your target market is the final customer or it is another industry. Establishing this will determine which techniques are more effective for your business. 

B2C Business Characteristics to Identify:

• Age

• Gender

• Ethnicity

• Income

• Occupation

• Location

• Hobbies

• Interests

• Social media usage

 

B2B Business Characteristics to Identify:

• Industry

• Location

• Sales/revenues

• Years in business

• Number of employees

• Marketing budget

7-step guide to identify your ideal client

Now that you have established the characteristics that your ideal client may have, whether they are already within your client portfolio or you are eager to attract them, it’s time for you to prepare the guide that will help you and your team identify them.

1.- Demographic information

We already discussed this first step, but it’s highly important because it encompasses basic identifiers such as age, gender, location, and income. These factors provide valuable insights into your audience’s life stage, socioeconomic status, and family dynamics, all of which influence their purchasing behaviors and preferences.

2.- Psychographic factors

Once you learn the demographic information, it’s time to understand your audience's psychographic makeup. This means learning their personality traits, values, and lifestyle choices.

 

Sometimes, knowing about their attitudes towards work, leisure activities, social causes they support, and their aspirations can help you craft messaging and offerings that resonate on a deeper emotional level, fostering stronger connections with your audience.

3.- Behavioral traits

Behavioral characteristics offer insights into how your audience interacts with your brand and makes purchasing decisions. Understanding their behavior alongside the customer journey allows you to predict their purchasing patterns accurately. 

 

The above includes their buying frequency, purchase channels (online, in-store), preferred payment methods, and brand loyalty. Analyzing past behaviors and predicting future actions helps tailor marketing campaigns to target customers at the right time with the right message.

4.- Goals and challenges

When we talk about goals in business, we mainly refer to a company's short, mid, and long-term achievements. However, in this context, this is not quite what we mean.  

 

As you are designing your strategy to identify and attract your buyer persona, you will also need to get to know their goals and challenges. Why? This puts you in the position to offer your products or services as solutions to their needs.  

 

Aligning your offerings with your audience's goals demonstrates value and relevance, whether they seek to save time or enhance their quality of life. Similarly, addressing common challenges your audience encounters establishes empathy and positions your brand as a trusted ally.

5.- Communication preferences

Now, it’s time to adjust how they hear from your brand. Knowing how your audience prefers to engage with other companies will become essential to align your marketing communication strategy.

 

How come? Some prefer email newsletters for updates and promotions, while others prefer engaging with brands through social media platforms or chatbots. Adapting your marketing will ensure your brand remains accessible and engaging without overwhelming your customers.

6.- Influences and sources of information

Another step is to ally with influencers so your offers and products reach the indicated market. Identifying the influencers that your ideal customers follow can help you shape your audience's opinions and decisions regarding your brand. 

7.- Brand preferences and loyalty

Lastly, exploring your audience’s brand affinities and loyalty provides insight into their preferences and expectations. Understanding why they choose certain brands over others provides you with the right tools to create opportunities, such as loyalty programs to enhance client fidelity.

 

We hope this helps you in your search to identify your ideal client. If you find this article useful, share it on your social media and stay tuned to our blog for more information.